BIOGRAPHY

BRIEF HISTORY OF d’strict

2009   Opened Cheongdam UX Studio
2010   Established d'strict USA, INC. U.S. office
2011   Opened the world’s first 4D theme park “LIVE PARK”
2013   Established subsidiary “NEXT INTERACTIVE K, Limited”
2014   Relocated the head quarter to 350-5, Samseong-ro, Gangnam-gu, Seoul
2014   Established subsidiary “NIK JEJU, INC”
2015   Opened the direct management company “PLAY KPOP” in Jeju
2018   Operated the 2018 Pyeongchang Winter Olympics Live Pavilion Experience Center
2020    Initiated a'strict
 
SELECTED WORKS

2020  
Public Media Art #1_wave with Anamorphic Illusion, Seoul, Korea
 
2019   
Nexen univerCITY (Guest Experience Design), Seoul, Korea
Cafe.bot (DIGI-TAINMENT), Seoul, Korea
Incheon Airport Digital Gym (Digital Theme Park), Incheon, Korea
Porsche Live Sketchbook (Branding Experience Design), Seoul, Korea
Merlin Bangkok Penguin Ice Maze Challenge (Digital Theme Park), Bangkok, Thailand
 
2018   
Riverside Chongqing Experience Center (Digital Theme Park), Chongqing, China
Renhe Shopping Mall (Guest Experience Design), Chengdu, China
Baskin Robbins 31 Media Installation (Branding Experience Design), Seoul, Korea / Incheon International Airport, Incheon, Korea
VR Station (Branding Experience Design), Seoul, Korea
Sea Life Shanghai Changfeng Ocean World (Digital Theme Park), Shanghai, China / Sea Life, Busan, Korea
The Square (Guest Experience Design), Shinsegae Duty Free, Seoul, Korea / SLS Hotel, Las Vegas, USA
‘Live Pavilion’ 2018 Pyeongchang Olympic (Digital Theme Park), Pyeongchang, Korea
Sea Life Tales of the Sea Bangkok (Digital Theme Park), Bangkok, Thailand
Samsung Galaxy Brand Studio Infinity Moment (Branding Experience Design), Pyeongchang, Korea
 
 
2017  
Ceiling Transparent Led In Pingtang (Guest Experience Design), Pingtang Town, Guizhou, China
Gwangmyeong Cave Theme Park Led Media Tower (Guest Experience Design), Gwangmyeong, Korea
VR Meta Space ‘Mystery Jungle’ (Digital Theme Park), Jeju, Korea
Sea at Night Busan Sea Life Aquarium (Digital Theme Park), Busan, Korea
Play VR Jeju (Digital Theme Park), Jeju, Korea
 
2016  
COEX Underworld Panorama (Guest Experience Design), Seoul, Korea
Creative Tree (Guest Experience Design), Yinchuan Culture City, China
Kingmo Life Center (Guest Experience Design), Nanjing, China
 
2015  
The Digital Solution with Art and Recreation for the New Experience (Kids, Global)
The First Broadcasting Theme Park in Korea 'MBC World' (Digital Product), Seoul, Korea
The World's Largest K-pop Museum, Play K-pop (Digital Theme Park), Jeju, Korea
The First Play K-pop in China Is Opened in Quzhou, China (Digital Theme Park), Quzhou, China
G-Dragon's Real Time Confession Stage That Audience Can Enjoy Real-Time Interaction (Hologram), Seoul, Korea
 
2014    
The Digital Space, with the Concept of 'I City Connect' Through ICT Technology (Kids),
Seoul, Korea
Guest Experience Designing (Retail), Las Vegas, USA
The First K-pop Permanent Hologram Theater in the World (Hologram), Gyeonggi, Korea
 
2013   
YG Artists’ Japan Tour with Hologram Content (Hologram), Osaka, Japan
A Vivid New Media Concerts of K-pop Star (Digital Theme Park), Seoul, Korea
 
2012   
Kids Edutainment Solution 'Live Sketchbook' (Kids), Seoul, Korea
An Interaction Bank Kiosk (Retail), Seoul, Korea
Samsung Galaxy Note&Tap Global TVC Series (Advertising, Global)
The Retail Media Solution by MCQ Flagship Store (Retail), London, UK
The Complex Digital Media Solutions in CGV Jiangtai (Retail), Qingdao, China
A Real-Time 3D Interaction Platform Providing AR Experience (Promotion), Paris, France
Hyper-Realistic Holographic Show in S.M Art Exhibition (Hologram), Seoul, Korea
The Media Facade Showcase for IFA 2012 Samsung Press Conference (Promotion), Berlin, Germany
 
2011  
The World's First 4D Art Theme Park, ‘Live Park’ (Digital Theme Park), Gyeonggi, Korea  
The Sculpture Media Facade Showcase (Media Facade), Seoul, Korea
 
2010    
Media Art Performance Using Media Facade, Himango Concert (Media Facade), Seoul, Korea
The Largest Media Facade Launching Show in the World, Tiffany & Co. Beijing Flagship Store (Media Facade), Beijing, China
Launching Showcase Using Media Facade at Paris Motor Show 2010 (Media Facade), Paris, France
4D Technology Showcase at International Cultural Heritage Symposium (Exhibition), Seoul, Korea
The Media Facade Art Tech Performance (Media Facade), Seoul, Korea
Galaxy S Global Launching Show Using Media Facade (Promotion), Las Vegas, USA
The World's First 4D Art Show 'Digilog Samulnori' (Hologram), Seoul, Korea
Samsung Wave Global Launching Show Using Media Facade (Promotion), Barcelona, Spain
The Interactive Media Solution, Seoul Design Assets Exhibition (Exhibition), Seoul, Korea
 
2009   
The Media Facade Campaign at Seoul National University (Media Facade), Seoul, Korea
Samsung Corby Launching Show Using Media Facade (Promotion), Seoul, Korea
Combining Of Media Facade and Fashion, Himango Fashion Show (Promotion), Seoul, Korea
Samsung Mobile Corby TVC 'Color to Journey' (Advertising, Global)
Samsung Corby Global Launching Show Using Media Facade (Promotion), Milano, Italy
The Interactive Media Solution, FENDI FW Collection (Kids), Seoul, Korea
Samsung Jet Global Launching Show Using Media Facade (Promotion, Global)
Samsung Mobile Omnia TVC 'More Vivid Than Real Life' (Advertising, Global)
The Immersive-Interactive Solution at Seoul Design Festival 2009 (Promotion), Milano, Italy
 
AWARDS AND GRANTS  

2020
iF Communication Design Awards
- Interior Architecture, (Nexen univerCITY ‘The Infinity Wall’)
- Service Design (LG CNS ‘Beat’)
Indigo Award
- Gold Prix, Digital Art 2020
- Silver Prix, Mix Media/Moving Image 2020
- Silver Prix, Branding 2020 (NEXEN univerCITY ‘The Infinity Wall’)
 
2019    
iF Communication Design Awards
- Interior Architecture, Gold Prize (SKT ‘T.UM’)
&AWARD, Awards for New Digital
- Grand Prix of Ministry of Science and ICT,
- Digital Media, Winner (Nexen univerCITY ‘The Infinity Wall’)
- Digital Media, Winner (‘Café.bot’)
- Digitalad, Winner (Lotte World Magic Circle)
 
2018   
iF Communication Design Awards
- Interior Architecture (Yinchuan Creative Tree)
 
2016   
iF Communication Design Awards
- Corporate Image (Next Interactive K Logo Design)
 
2014   
iF Communication Design Awards
- Corporate Event
Korea ICT Innovation Awards
- Ministry of Science, ICT & Future Planning Prize (K-pop ‘Live Holo’)
 
2013   
iF Communication Design Awards
- Exhibition (4D Art Park ‘Live Park’)
 
2012    
Korea Design Awards
- Digital Media (4D Art Park ‘Live Park’)
 
2011
iF Communication Design Awards
- Interactive Installation (Stikus)
- Corporate Event, Gold Prize (Tiffany & Co Global Campaign (2010 Beijing))
Korea Contents Awards
- The Next generation contents, Presidential Award Winner (Live Park ‘Noi Live’)
 
2009    
Communicator Awards
- Interactive, (Samsung Emporio Armani ‘Night Effect’ Promotion)
 
2007    
iF Communication Design Awards
- Digital Media, (Samsung ICES 2007 Online Exhibition (Website))
 
2006    
Korea Design Awards
- Digital Media, (Hyundai Motors LUV Veracruz Online catalog)
London International Advertising Awards
- Interactive Retail Service, d'strict Official Website
Red Dot Design Awards
- Digital Media, (Samsung Electronics ‘Home Gateway Flou’)
 
2005    
iF Communication Design Awards
- Digital Media, (Samsung CeBIT 2005 Online Exhibition (Website))    
London International Advertising Awards, (Samsung & Matrix Reloaded)


EXHIBITIONS

a'strict
Aug 13, 2020 - Sep 27, 2020

VIDEOS

Installation Video
a'strict

Virtual Exhibition
a'strict

Teaser Trailer
a'strict


MEDIA COVERAGE

Exhibition: a'strict